Wanli Tire laid the foundation stone for its new Cambodia base

Wanli Tire Co., Ltd. has announced that the foundation-laying ceremony for its new production facility in Bavet Special Economic Zone, Svay Rieng Province, Cambodia, will be held on January 12, 2025. This milestone marks a critical step in Wanli Tire’s global production strategy, garnering significant attention from the industry and underscoring the solid progress of Chinese tire brands on the international stage.

A Key Move in Global Expansion Strategy

The new production base, covering approximately 32 hectares, boasts a prime location near Vietnam, with convenient transportation networks and international logistics access. As Wanli Tire's first overseas production facility, it will adopt the company's advanced radial tire manufacturing technology to establish a benchmark for Chinese smart tire manufacturing abroad.

The facility will primarily produce mid-to-high-end tires for the European and American markets while also developing products tailored to the needs of other global markets. Through this strategic global capacity layout, Wanli Tire aims to rapidly respond to international market demands and further strengthen its competitiveness in the global tire industry.

Dual Capacity Drive to Meet Diverse Market Demands

Recently, Wanli Tire's Guangzhou Conghua production base successfully launched its Phase III expansion project on December 26, 2024, bringing its domestic semi-steel tire production capacity to 30 million units annually. The new Cambodian facility’s initial phase, with a planned capacity of 6 million semi-steel tires annually, will complement the domestic capacity, ensuring efficient fulfillment of orders from both domestic and international markets and enhancing supply chain stability.

Deepening International Collaboration, Setting a Benchmark for Smart Manufacturing

Wanli Tire’s decision to select Cambodia as a pivotal starting point for its global production strategy reflects its firm commitment to international development. This move not only strengthens the company’s collaboration with the Cambodian government and local enterprises but also provides a new model for integrating Chinese manufacturing with global resources. By leveraging shared resources and complementary strengths, Wanli Tire is poised to establish a new benchmark in green, efficient, and smart manufacturing for the global tire industry.

Yongsheng Rubber Group Leading Industry Trends

As the parent company of Wanli Tire, Yongsheng Rubber Group, established in 1986, has developed several well-known brands, including DOUPRO, a leading brand in China’s tire industry. Yongsheng’s tire products enjoy widespread acclaim in international markets, particularly in Germany and France, where its PCR (Passenger Car Radial) products rank second and top five, respectively, in market share.

To meet the growing global demand, Yongsheng Rubber Group invested hundreds of millions of dollars in 2024 to upgrade its factories and accelerate the construction of Industry 4.0 smart factories. These initiatives aim to enhance product quality while driving the company toward a smarter and more sustainable future.

Ushering in a New Era for Chinese Tire Brands on the Global Stage

With the foundation of its new Cambodian facility, Wanli Tire's global layout is becoming increasingly robust. This development not only represents a major milestone in the company's own growth but also sets a strong example for Chinese tire brands pursuing international expansion.

Looking ahead, Wanli Tire will continue to focus on green and smart manufacturing, driving technological innovation in the industry to deliver higher-quality products and services to global customers.

This strategic move is poised to propel the global tire industry toward a more sustainable and efficient future, while also earning greater international recognition for Chinese manufacturing.