Pursuing Excellence and Forging Brilliance Hankook Leads the Tire Industry Forward

In recent years, the tire industry has witnessed fierce competition, with established companies holding significant market shares while newcomers strive to make their mark. To stand out in the industry and gain recognition and favor among consumers, companies must possess strong advantages. Hankook Tire, an internationally renowned enterprise, has been at the forefront of exploring better development paths, serving as a model for many peers in the industry.

With its initial goal of providing global users with a delightful and high-quality travel experience, Hankook Tire was founded in 1941 and has steadily grown over the past 80 years, expanding its scale and strength. Since entering the Chinese market in 1996, Hankook Tires has developed tire products tailored to Chinese consumers, considering the unique road conditions in China, and has earned an excellent market reputation.

Hankook Tire's continuous and robust growth, along with its leading position in the industry, is closely tied to its emphasis on technological innovation. Every year, the company allocates 5% of its global revenue to research and development, yielding significant achievements. Hankook Tire also scouts top talents globally, forming a high-quality research and development team that serves as a crucial source of momentum for the company's growth.

To continually enhance production efficiency and optimize tire products, Hankook Tire utilizes various cutting-edge technologies, including automatic inspection systems, digital technology resource integration, the establishment of CMF laboratories, and the Virtual Tire Compound Design (VCD) system, all of which have yielded impressive results. Compared to industry peers, Hankook Tire incorporates many advanced technologies, such as self-repairing tires, run-flat tires, low-noise tires, and more, all of which enjoy strong sales in the market.

Hankook Tire's remarkable success has earned recognition from numerous authoritative organizations and individuals in the industry. The company has established deep partnerships with world-famous automobile manufacturers, including brands like BMW, Mercedes-Benz, Audi, Porsche, and others. These collaborations not only increase Hankook Tire's sales and international visibility but also provide users with more comfortable and enjoyable travel experiences.

In recent years, Hankook has actively sought cross-industry collaborations, becoming a sponsor for many international sports events. The company has also excelled in areas such as public welfare and charity, fashion, and green environmental topics. For Hankook Tire, the future holds a commitment to upholding the standards of renowned large enterprises. While strengthening its own capabilities, it will inject more energy into the industry's development, promoting a healthy and orderly growth for the entire tire industry.