Prinx Chengshan debuts in FIA European Truck Championship

On May 17 (local time), the 2025 season of the FIA European Truck Racing Championship (ETRC) officially kicked off in Europe. As the core sponsor of the Garrett Trucksport team, Prinx Chengshan, a renowned Chinese tire manufacturer, made a strong appearance at the event, bringing its leading brands—Austone and Fortune—onto the global stage.

A World-Class Truck Racing Event

Organized by the Fédération Internationale de l'Automobile (FIA), ETRC has been an official FIA championship since 2006 and is regarded as one of the most prestigious and large-scale truck racing series in the world. The 2025 season will feature eight races across multiple European countries and will run through October 5, attracting 16 top-tier racing teams from around the globe.

This event is not only a spectacle of speed and passion but also a crucial platform for tire brands to showcase performance, durability, and innovation under extreme conditions.

Deep Collaboration with Leading International Teams

As the official core sponsor of the Garrett Trucksport team, Prinx Chengshan’s Austone and Fortune tire brands will accompany the team throughout the entire season. With outstanding performance in high-speed handling, grip, and wear resistance, the tires are fully equipped to meet the championship's demanding standards.

This strategic collaboration not only demonstrates the superior performance of Prinx Chengshan’s products but also expands the international visibility of its brands, further advancing the company's global market presence.

Brand Philosophy Aligned with Racing Spirit

Prinx Chengshan invited a number of European distributors and media partners to attend the event and witness the excitement on-site. The competitive spirit of the championship—courage, precision, and pushing the limits—perfectly aligns with the core brand philosophy of Austone and Fortune.

As flagship brands under the Prinx Chengshan umbrella, Austone and Fortune remain customer-centric, focusing on intelligent mobility solutions and efficient transport systems. The brands are committed to delivering smarter, more reliable road transportation products to users worldwide.

Strengthening Presence in Europe and Beyond

By participating in this world-class motorsport event, Prinx Chengshan is not only implementing a key milestone in its sports marketing strategy but also opening a broader window into its global expansion efforts. With growing attention from European consumers, Austone and Fortune are well-positioned to enhance brand recognition and expand market influence across Europe.

Looking ahead, Prinx Chengshan will continue to drive development through innovation, compete with world-class quality, and further demonstrate the strength and confidence of "Made in China" on the global stage.

Source: Publicly available information, for reference only. Credit to the original authors. All rights reserved by original copyright holders. If any content infringes your rights, please contact us for removal.