2024 Review of New Tire Technologies in China

Steve Jobs, the founder of Apple, once said, “Innovation distinguishes between a leader and a follower.” For tire manufacturers, the launch of new products is a crucial strategy to enhance market competitiveness. In 2024, tire companies in China have unveiled an array of new products, strategically positioning themselves in the market.

Passenger Vehicle Sector

Triangle "Journey" Series

At the beginning of the year, Triangle Tires introduced six new products: "An Journey," "Quiet Journey," "Enjoy Journey," "Sharp Journey," "Tough Journey," and "Ice Journey."

The "Journey" series has undergone evolutionary development through technological innovation, significantly improving product performance. Triangle Tires has adopted a differentiated product design strategy to meet the diverse needs of various markets and customers.

Kumho EnnoV Series

The stellar performance in 2023 underscored the importance of the Chinese market for Kumho Tires. This year, the company tailored its EnnoV series specifically for new energy vehicles.

Specialized tires for new energy vehicles have become a key driver of Kumho’s growth.

Double Coin "Peak" Series

On August 16, Double Coin Group, in collaboration with Tuhu Car Service, jointly released the "Peak" series.

"Peak" is Double Coin’s first e-commerce-specific brand and the leading domestic brand on Tuhu’s online platform. This launch marks the beginning of a comprehensive strategic upgrade for Double Coin in the e-commerce domain.

Maxxis VS6

Recently, Maxxis Tires launched its flagship product in the high-end luxury segment—the VICTRA SPORT 6 (VS6).

The VS6 incorporates the "EV READY" design philosophy, bridging the gap between fuel and electric vehicles. It enhances the driving performance of both fuel-powered and new energy vehicles simultaneously.

Wanli "e-Era" Series

On December 9, Wanli Tires introduced the "e-Era" series.

This series, equipped with several proprietary technologies, caters to different vehicle models and customer groups. Wanli is committed to building a new innovation platform to drive continuous product updates.

Commercial Vehicle Sector

Giti T5 Intelligent Technology

On May 18, Giti Tires unveiled its fifth-generation commercial tire technology—T5 Intelligent Technology.

The T5 platform provides customized design services tailored to various use scenarios. In the future, it will offer low rolling resistance, flame-retardant, intelligent, and sustainable tires.

New Linglong Terminator Series

On June 17, Linglong launched its new generation of commercial vehicle tires—the New Linglong Terminator Series.

This series includes five subcategories: Voyager, Safe Rider, Tough Rider, Bold Rider, and Power Rider. The entire lineup incorporates Linglong’s proprietary honeycomb technology, revolutionizing traditional tire design.

Zhongce Tiangong Technology System

On July 11, Zhongce Rubber unveiled the Tiangong commercial vehicle tire technology system.

The system comprises three core technologies: Tiangong Black Gold, Tiangong Xuanjia, and Tiangong Craftsmanship. It addresses the demands of future green logistics, driving a transformation in China’s core commercial tire technologies.

Sailun "Liquid Gold" Engineering Tires

During the November Bauma China Exhibition in Shanghai, Sailun released its "Liquid Gold" high-performance radial engineering tires.

These new tires feature an innovative contour design, offering enhanced wear resistance and energy efficiency. Sailun’s new products are set to lead the green and high-quality development trend in the construction machinery industry.

（This article is organized by Wetire website, and the information comes from tireworld Network）